Hybrid event concept for the drupa trade fair on behalf of Messe Dusseldorf

#drupacity2024 – Real & Digital, a strong community for drupa in Düsseldorf!

For the first time, the #drupacity2024 hybrid communication and event concept will be combining campaigns in the city and digital reporting to create an all-embracing experience.
Backed up by the community idea of social media, local partners from the hotel and catering sector, from retail and professional associations as well as international sponsors will form a strong, live network coordinated on the digital channels of Messe Düsseldorf and the drupa city partners.

This dynamic concept actively integrates partners and sponsors into the event planning and communication, offering each individual partner a media platform for self-promotion within the drupa city community.

The innovative topic areas of drupa can be found in a variety of drupa city live campaigns and, by virtue of their prominence in the network, will achieve increased visibility among visitors, exhibitors, locals and media.

Agency services:
Idea and conception of hybrid communication and event concept, social media pre-event, addressing and handling partners, partner communication, sponsor acquisition, programming partner portal and event pages, logo and event design, conception and realisation of all activities in the city parallel to drupa 2024.

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